How Google snub Small Businesses by removing right hand-side ads.


Personally, I find Google’s decision to remove their ‘right-hand side ads’ sad, as I suspect this ruling has just cut out micro businesses and Small Businesses.  TIP: So now, if you’re a small business, you need to realistically have a budget of above £300pcm (ideally £500+ per month) in order to get sales.

Also, it’s going to force you (the smaller budget business) to explore other Marketing avenues like AdWords’ Display/Banner avenue (hard work), or more likely Facebook Ads etc (easier & more effective option).

I’m pretty certain it’s a wrong move by Google for lots of reasons; including but not limited to …

  • Alternative: ‘improve’ the ‘right column ads’
    … they could have instead made the ‘right AdWords column’ or even ‘the top section of ads’ designated for local relevance ads, for example favouring locals with reviews/stars.
    … such an enhancement would help the searcher find their ideal product/service,
    … that way AdWords wouldn’t hand over so many small budget businesses to likes of Facebook Ads.
    … and would increase Google’s revenue and PR / brand (“in the long run” as Rowan says) due to their display of caring for local communities and small businesses.

So why has Google done this?  I suspect it’s less to do with their claimed ‘low engagement’ stats for said right column (though I’m sure that exists) and more to do with commercial motivations and/or business modelling.

Don’t get me wrong, I’m a Google advocate but also a realist…  This will likely reduce the sheer amount of Small Advertiser accounts for Google to have to support (streamlining the Support overheads).  It will also hike up the bidding war for the top spots (streamlining ad revenue).

First and foremost I’m certain this change will come… Google will address the currently resulting  issue of ‘natural results being shoved to below the fold’ – Google have long recognised the importance of ‘helping their user get to what they need as quickly as possible’ (see attached pic) – and ads are not the route to sustain that UX goal for Google.

Do comment and let me know your thoughts! 🙂

Steve Walters
Small Business Helper, UK.

Succinct example of Microsoft’s annoyances

Succinctly put: Microsoft STILL don’t put you first.

This may sound like a rant; but it’s not. You and I can take a lesson from Microsoft’s lack of attention to detail. the user. Simply: Lead your project/s ‘ALWAYS’ with the user first & foremost.

Here’s my experience or short story of upgrading from Windows 8 to Windows 10 just now… In my case, I made the leap to Windows 10 simply because I had heared more positive than negative ie.Windows 10 is faster than their previous versions and better UX design (User Experience).

But!! … there’s evidence Microsoft STILL don’t put the user first.  Here’s the little tell-tale sign they still aren’t as clever as they think they are (not that I think I’m cleverer, I just expect more from this giant)

Upon my upgrade, my first annoyance comes…

Whilst checking various apps to see if they still work ie.Photoshop CS6 etc, I get to Chrome Browser; which is the KEY cog in my daily workings … and here’s what Chrome tells me…
“Chrome isn’t your default browser.”  – that same bloody age old trick from Microsoft! Forcing their defaults upon people is not the way to go.  I don’t care WHAT their reasons are; it’s just not good enough.

A few things this tells us about Microsoft; still in this day and age …

  1. Their Branding Team are not as in-sync with their Dev Team as they could be and should be…
    1. Their Branding/Marketing team should have agreed a plan with their Dev Team along the following lines:
      “Let’s make this update ALL about the user, let’s epitomise that in some clear NEW UX(User Experience) points, and then we’ll capitalise on this true achievement by shouting about it as our core mission with Windows 10.”
    2. That ‘Shouting’ aspect could go something like this: Across all their Marketing Channels (TV, WEB etc)…
      a) Emphasise how selfless we’ve been eg.Preserving (or at least asking) about your ‘desired non-MS Defaults’ 3rd party providers eg.Google’s Chrome.
      b) Emphasise how we’ve given you clear configuration options, pre-install + post-install.
      c) Emphasise which top-most points of user feedback their New Windows 10 is based upon.
  2. Lack of transparency on semi-locking user into MS products & services…
    … MS should have communicated far better (for my liking anyway), to the wider audience (the lesser informed like you & I), transparency on their real business reasons for our FREE upgrade… I suspect some of these true reasons are as follows …

    1. MS realised Windows 8 etc didn’t connect Microsoft’s Store too well (compared with Google’s OS’s like Android or Apple’s OS’s etc) – Windows 10 improves upon this and no doubt will grow their database of MS Store Customers.
    2. MS took liberty in forcing users to default back to MS Browser and Apps (eg. internet usage, photo galleries, email etc).
    3. MS have also pushed Cloud Storage very much so, compared with previous versions.

All the above said, day 1 of my upgrade seems swifter than expected and I can’t really argue with all this being free to me.  It just saddens me, perhaps because I work in marketing, that they’ve yet again forced things upon the user that I’d have got a good telling off for back in my university days studying Design for User Experience aka.UX, UI, Cognitive Design, Marketing etc.
– Microsoft should do know better than most companies out there how branding & marketing are increasingly a key cog in the success if integrated with their other ( departments and business models.

Disadvantages of Public Hot Desking aka. Co-working.

This post covers what it’s like to work at one of these new up & coming temporary office facilities/desks, and largely, reasons not to use such temporary office space or Hot Desking as it’s known – where you turn up and hire a desk for typically £10+ per day.


From what I ‘see’ today, the workers here (IndyCube’s Cardiff; Trade Street.) appear to be …

  • Fairly young and single early 20’s to early 30’s (well certainly not a 41yr old family man like myself).
  • 60% have been silently on their computers or looking at their phone (can do this from home?!).
  • 20% have been co-working in fairness to them ie.Chatting to each other about their mutual project.
  • 20% wandering around, socialising with each other (chatting), taking calls in the back room, or getting tea’s & coffee’s (the same people over & over).


As I sit here in IndyCube Cardiff, similar to other hot desk facilities I’ve trialled, for me here are the main reasons I can’t see myself using such Hot-Desking or Co-Working environments in future; in order of impact …

  1. Travel downtime to leave my home office
    … An estimated 2 hrs off my working day.  Traffic can be a pain at the best of times, especially if you’re making your way to a City Centre (as I have today).
  2. Getting here outweighs the benefits (for me anyway).
    … First & foremost, it appears people come here MAINLY to have company and get out of their house. With a close second being (from what I see) to co-work.

    I’ve spent £10 to park nearby, plus it took me around 15/20mins to find parking and then pay over the phone due to lack of card machine. Plus, as a newbie at least, walking/finding this place wasn’t easy, luckily I used Google Navigate app on my phone, despite this, it wasn’t clearly signed – I walked past this grey door twice in belting down rain & wind. If I wasn’t on the day trial, I’d also have to pay around £10+ for the desk use.

  3. Missing the freedom to speak as I feel on the phone.
    … here anyway, you’re supposed to use the back room for phonecalls, and there’s nearly always someone in there.
  4. The place seems almost library like
    … perhaps a little harsh, don’t get me wrong, there are a few conversations that spark out now and again amongst various cliques / groups here – but library like was my initial impression for the first hour.
  5. Lacking the comforts I’m accustomed to.
    … Some of the below may seem laughable, but the comforts of my home office are missed right now

    1. Missing my warmth!  🙂
      – I set the temperature as I like it in my home office (heater alongside me), whilst this place has pleasant modern looks, it’s painted brick walls and grey window frames make for cooler (as in cold) space, it’s a little cold at this desk near the window.
    2. Missing my Comfy Chair.
      … I’ve just realised that all the other standard chairs are white plastic.  I’m in a leather chair, but i think it’s the person who usually occupies this desk. Oops.
    3. Missing my tilted desk, organised the way I like.
      … plus my mouse makes a scratchy sounds on this desk’s surface for some reason (don’t judge!).
    4. Missing my Ambient lighting,
      … You know when you’re eyes go a little funny with the bright cealing florescents? Well that’s what I feel right now as I type – I don’t get this at my home office; ever.
    5. No Chillout tunes.
      … yes, some hear are wearing headphones. But we both know it’s not as free as a bluetooth speaker set the way you like it. 🙂
    6. Internet seems ok.
      … nearly every home office has the option of Fibre Optic these days. My home office is 40mb Fibre, just for me; not shared between other users.
  6. Not in-keeping with my Family Flexibility / Lifestyle
    … My kids catch the bus at 8.30am and they’re back at 3.45pm – any childcare outside of that would cost me, hence I work from home.  I get lots done and it sharpens my focus knowing the core undisturbed Client hours that I have each day.


So for me to leave home, get to an office, to do the same as I would at home, to then leave that office and get back to receive kids, really reduces my core hours even more. Most here are having a lot of downtime in chatting with each other – I’m no grump, but I’m guessing they don’t feel the same time constraints as I do.

(in order of best advice)

  1. Join a networking or Small Business Forum.
  2. Plan a few days at one of these facilities – it’s not all bad, but I suspect you may find the above.
  3. Plan to work from your Client’s place 1-3 times a week – I find they appreciate the time you spend on them & with them.


Let me know what you feel about my thoughts and also you’re own experiences – Where do you work from and what works best for you?

How to to increase the frequency of your blog posts and drafts.

Here’s a quick tip if you’d like to increase your publishing ease, speed and/or frequency.  Whilst I’m using my WordPress Site in this example, you can achieve the same for whichever website you have, the key is installing LastPass Browser extension!


(Having tried various browser extension & add-ons)

If you want to increase the likely-hood of your drafting (or publishing) blog/page posts more frequently I settled for neither and use the following instead, and may I suggest you do the same …

  1. Create a ‘Bookmark/Shortcut’
    … in your Bookmarks bar which goes straight to ‘Create New Post’ or ‘Create Page’ or one for each; whichever you prefer.
    eg. or
  2. Get an auto-login plugin/extension
    … I use LastPass Browser extension to auto log me in.
    (I used to use the free version but now premium only costs around £10 per annum)

All the features you may want eg.’Save as Draft’, ‘Publish to Social’, ‘Create Categories’ – everything you’re used to from WordPress.


… for my liking anyway, to put my finger on it, the core issue is: The absence of configure ability to show the options that suit me at time pof publishing or drafting. For example: I often like to create a draft post as and when it springs to mind, many extensions don’t cater for this.

More inconvenience = less likely-hood to use.

I understand the aim of extensions are to keep it simple, but even simplicity needs to have considered the detail and make it easy for the user.

Comment below if you’d either like my thoughts on something, or just to have your say on the above.

How to grow your business (without a magic pill)

Ok, the inspiration for this post may seem a little cliché or even immature. Regardless, I’m running with my gut Instinct …


… is what I nearly named this article.  Let me explain …

I’ve just watched the film ‘Limitless’ (be are with me) for a second time, I first watched it in 2013; 2 years after its release.  If you’ve not seen it I highly suggest you do. And if you have seen it, watch it again and humour me, make some comparisons to yourself and/or your own business – actually I’d love you too share them in your comments further below!

I guarantee you’ll notice at least 1 or 2 similarities to your life / business.

On my 2nd viewing, I’ve realised how we all have different personal obstacles in running our life and/or our business (let alone growing it).

Fortunately, one problem I don’t share with the character in this film is: putting off my work, leaving my home office and turning to drink at the pub.  However I am guilty of putting off my work sometimes; we all are. Specifically for me, putting off the less exciting work, that is, the tasks that address ‘my own’ issues/business.

You see, I love helping others; other business owners. But I’m aware I (too often) use that as my excuse to not help myself or my own business.

If you’ve ever had NLP sessions (Nuro Linguistic Programming) or even just had a business coach or attended Entrepreneur type seminars, you’ll have learnt perhaps that you too are guilty of putting off certain tasks.

Along my long journey of self-discovery / improvement, a few things resonated with me and chances they’ll help you too…
1.Don’t Self-sabotage
2.Know your motivators .
3.Get a system (paper or software; doesn’t matter).

Silly as it may sound, I’ve developed a Task Prioritisation tool to help myself and it’s been a long standing goal of mine to help the masses with my realisations (staying with you), to not only prioritise, but to remind you or even convince you of what task to do first and what difference that might make; helping you ‘Realise & Visualise’ your resulting reality.

You see, I’ve come to realise lack of visual path plays a key part in why we (the majority of us at least) don’t perform as efficiently as we could.

Despite many years (since 1996) of helping many types of businesses, business owners and decision makers, it’s only since setting up my own business in 2008 that I’ve come to realise I (we) need visuals and justifications to help us ‘efficiently’ get things ‘progressed’ – CRM’s don’t do this and never do Project Management tools.

Now I appreciate you might not be like me, and that we all have different mindsets, natural tendancies and abilities (eg.See Myers Briggs Personality Profiling), however, here’s why this post WILL likely will help you … I’ve realised just how much my visualisation of projects and action plans very much helps every business owner / decision maker I come across – staying with myself.

It seems to be THE key reason that we struggle to move forward with ‘things’, or the reason that what we’re doing isn’t working too well eg.Many take a stab at their Marketing yet don’t know what’s working or what to do about it. …  My visuals help them get clarity but more so Visualise what might work and why.

I’d like to share/launch my formulae here soon. So if you’d like to be included and would like to try my suggested tools(at no cost), do leave a comment below or private message me with what you’d like help with; it could be anything from personal life to business life etc. … Simply let me know and I’ll do my best to shine some light for you via the visual tools I successfully use for myself and Clients.

How to use QR codes – Are QR codes dead?

QR Codes for marketing. How to use them, Will it work for you – and is it worth it?

In a nutshell… don’t bother! (Certainly best advice as of January 2016). I say this as, until QR codes become default/built-in for smartphones, then it’s likely a dead marketing gimmick – as with everything in marketing, it has it’s place or use, but on this occasion, QR codes have very limited marketing value for most businesses.

Solution: I mention better alternatives further down this page …

How QR Codes will likely benefit you …

  1. If the onlookers don’t use(scan) your QR code – It might, at least, make them feel you’re a forward thinking company.
  2. If they do bother to scan your QR code – it ‘can’ capture them as a lead for you (IF THE RIGHT STRATEGY IS IN PLACE).

Why QR codes likely won’t work for you …

… the visitor/prospect needs to do the following …

  1. Get out their phone.
  2. Find their phone’s QR Code reader (assuming they’ve downloaded one before).
  3. Search for that QR code app they downloaded one time (the name of which probably escapes them).
  4. Realize that they deleted that app ages ago because they never used it.
  5. Go to their app store/google play, search for and download a new free QR Code reader.
  6. Once installed, launch the app and wait for the camera to initiate.
  7. Hold their phone up to QR Code.
  8. Wait for QR code’s command (you’ve given it) to kick in (eg.browser to launch or contact to open).

SO, two better solutions for you …

  1. Give a short URL (simple and works well).
    … eg.Onlookers/Passers-by can be enticed to leave their details at
    … which ‘forwards them’ to a specific web page (you’ve created); with a time limited discount/offer which captures their details to qualify.
  2. Or an NFC tag (tap-to-do) – only widely used by phone’s other than Apple right now though
    1. For the last year, I’ve been programming NFC tags for various businesses.
      … eg. Coding thumb sized electronic stickers onto Menu’s for my Client’s Restaurants.
    2. What you could do …
      … have prospects tap-their-phone on these stickers (your business card, flyer etc).

How are you using/used QR codes?  Give a comment below for more advice – I’d love to hear your thoughts.  🙂

Apple’s watch is a winner (as they’ve done before!).


I mention this first, as it’s important to know what makes them different and what makes them equal in order for you to judge whether this is the right product for you.  My goal is to help you the reader.  This claim isn’t just my opinion, you can see this for yourself in their keynote talk, shouting about being able to make a call from you wrist – this has been done many times and many years prior to Apple! So…


My understanding is Apple have never created any of their markets per se; they’ve just popularised them (/made mainstream) by introducing better U/I (simplicity largely).  EG. I had MP3 players (namely Creative Labs and Archos) well before Apple launched their iPod . I had a touchscreen phone (Sony Ericson & HTC) well before Apple launched their iPhone.


Apple’s ‘pull’ has usually been: 1.Looks and 2.Usability (innovatively so) … so perhaps we need to understand reviews of how Apple’s Watch feels & looks compared to others already on the market – as that’s where Apple came into their own with both iPod and iPhone. ie.If they’re significantly easier to use and look cooler then they’ll win the popularity contest – even if the functionality is less than competitors!

WATCH APPLE’s VIDEO – They’ve done it again!

My guess is they will get the success they are historically used to with this Apple Watch product – if you watch Apple’s Keynote talk by CEO Tim Cook (jumps to 52mins exactly to see the ‘Watch’ part), in my opinion they are laying claim to what is already out there in some shape or form and has been for years – however, they’ve made it attractive – Gorgeous looks and Innovative on the Usability front.


  1. Looks lovely and not geeky
    (inkeeping with the ‘pull’ for previous Apple Products iPhone etc).
  2. Lovely customisation options for Clock Face – including mickey mouse which will introduce more happiness to your life when you look and when others see it too.
    (I was a little surprised by this and the customisation feature is more than they’ve done before for other personal products like iPhone iPod etc).
  3. U/I Innovation – namely their ‘Digital Touch’ and their new ‘Crown’ (control knob).


Apple’s Keynote talker shouts about a few things which is not new…

  • ‘Being able to make & receive calls on your phone’ – this is only new for Apple but not a new thing for the world.  Personally, I’d feel embarrassed to shout about this as being some new big thing I’ve created – when factually other’s have already achieved this years before hand.  Apple should shout more about how they’ve done it differently and less about WHAT THEY’VE DONE (especially if the ‘what they’ve done’ is nothing new).
  • ‘Pay for goods by placing your phone near instore tap-to-pay devices’ – This is a fairly new thing for watches; but in the UK we’ve had tap-to-pay bank cards and devices since around 2012 and in other existing smartphones since c.2013/14.
  • ‘Monitor your exercise’ – there are many apps that have done this for years. Perhaps the watch is more accurate; I don’t know.

£10,000+ Apple Watch – A HOLISTIC MARKETING

Whilst it’ll be interesting to see how Apple’s £10k Watch fairs in it’s own right amongst the age old luxury watch market – I suspect the £10k watch’s role is more so part of a holistic marketing strategy ie.Not so much a serious attempt to gain market share of the ‘luxury watch’ sector

I suspect ‘a few’ aspects in Apple’s ‘Watch Marketing Strategy’ surely must consist of: 1.To amplify the Watch launch PR on the whole  2.To strengthen Apple’s ever ‘premium price point’; this time for their entry level watches (Apple’s sales mantra has always been to capture the masses)  3.For Apple’s watch to stand our from the crowd of geeky alternatives (no other wearable tech alternate has made a high-end luxury version).   4.A few celebs here & there may well purchase, endorse or become a catalyst for the iWatch(as it were) movement.

What do you think?  Please comment below…

How to make NFC work for your business (& how others are wrong) …

You’ll find a lot of hype on the web about NFC (Near Field Communication) – also known as ‘Device ‘Tap’ Technology’, but as of 2014 and current early part of 2015, it’s near useless if you’re hoping to engage with new prospects / customers (see why further below) – BUT IT DOES HAVE USES …

How to use NFC for your business growth or marketing…

Some ‘tracks of thought’ for you (with examples)…

  1. Use for personal/lifestyle automation and ease of life …
    … remember, NFC gained traction initially via geeky personal usage like home automation, so this is one track of thought for you.
    ( your phone on the NFC sticker tag at your bedside to disable ringtone etc, place your phone in your Car cradle to disable wifi whilst enabling bluetooth & maps etc).
  2. Use with people you either see often or who frequent at a given place …
    … because this situation offers you the opportunity to ‘enable NFC on their phones’ and enlighten them to benefits of NFC (if it’s even on their phone) – so for example: Your friends/ family, your staff, frequent/repeat customers etc.
    It makes sense then, that if a visitor or tourist visits your ‘given place’ once, it may not be much benefit or even possible to make NFC work for them (& your business).
  3. To enhance any processes (this could become a USP even)
    … for repetitive usage (eg.Time-logging / punching / stamping, Wi-Fi connecting, Bluetooth on/off, auto-direct phone-browser to a URL
    (eg.Parents waiting at a child’s class could ‘tap’ to fill-out this week’s feedback/form, or for staff eg.private tutors/trainers, sales people to tap at the end of each session and fill-in your attendance form, to complete your business process form and many more frequent or repetitive tasks).

How others are wrong …

NFC is NOT readily available enough for your prospects & customers (YET) …

Many sites out there rave about NFC for marketing purposes, and there are many tech advocates out there, however, the reality is: the following points make it difficult for most small businesses (or any size business for that matter) to make use of NFC right now (2015) as …

  1. Most phones in use, still do not have the NFC tech built-in (prior to 2014).
  2. Phones that do have NFC have NFC disabled or switched off by default (eg.So people don’t know enough about it to have switched-it-on in their phone).
  3. And those phones that do have NFC switched on (largely by chance), can even not work if for example the owner has bought an alternative battery eg.Samsung Note 3 onwards NFC is built-into(located in) the battery – like me, many won’t realise their ‘fully compatible backup-battery’ is what prevents their ‘tap’ technology from working.
  4. So, due to the above key points, most of the population (and therefore your customers) are not aware of NFC and require enlightening – another challenge for you and other businesses.

So, why even use NFC tags?

  • It provides instant ‘phone do this, this, this & this’ type instruction upon a person tapping their phone on your NFC tag (available in the form of a sticker, keyring etc).
  • It can be placed almost anywhere; indoors and outdoors (stickers, keyrings, embedded plastic chips etc).
  • It certainly is the future (you may have heard of contactless payment cards from banks since 2014? well this is the same tech).

This post is not about getting geeky about NFC tech and boring you to death, but rather…

  1. To reduce your time-wasted looking into NFC.
  2. And to give you ideas on how to get NFC to improve your life or your business processes and/or marketing.

Tell me (& other visitors here) your thoughts please – comment below …

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Best Android Anti-Virus Security App

Cut to the chase?  (or see ‘best found review’ further below)
… Click to install via Google Play:  360 Mobile Security Anti-Virus App

Disclaimer & Why this Suggestion:

  • My suggestion comes as a fairly well-read Techie of 10+ yrs experience, I have read many review sites in order to filter my Top Choice as it were.
  • It is your responsibility to do your own research and make your own choices.
  • I have NOT performed my own analysis nor tests, though, having installed many Security Apps over recent years and being well read, I am sure you’ll find the same as me – this app (my suggestion) is hard to beat.

Snippet of ‘Best found Review’ follows…

360 Security Anti-Virus App

The following is a snippet of the best of all Android Security App ‘Reviews’ that I’ve seen …

(Review is by IO.Hazard of

” Our current favourite security app for Android, 360 Mobile Security – Antivirus by Qihu 360 Software, is a very strong and capable app that goes beyond the common anti-malware strategy by adding hot-fixes (read “patches”) to certain Android security issues.

360’s interface is one the best around: User friendly with gorgeous looks while keeping it as simple as it can be. We never knew what to expect for when we installed 360 Mobile Security for the first time, although we must say it surprised us in a good manner when, in addition to malware, it also detected and offered us to patch a series of specific Android vulnerabilities that neither Avast, TrustGo nor Lookout (among other major anti-malware players) ever considered.

As far as we are concerned, this is one of the most innovative features any security app has included so far, as there’s no need to wait for firmware updates from the manufacturer to patch our device’s vulnerabilities (let’s face it, most of us know THAT update could never arrive) or seek protection by installing third-party ROMs. There is a trick regarding 360’s ability to patch the vulnerabilities, though: In order to keep your phone safe, you must keep the 360 Mobile Security installed; should you ever want to uninstall it, you will lose all the “patches” it had ever installed on your device.

In case you need to change the behaviour of 360 Mobile Security, all you have to do is to swipe the main UI to the left and tap on the small gear-like icon. There, you can enable and disable the Auto Updates, the Auto Start, the language and the notification tray, which includes short-cuts for the System Clean-up, the alarm, the recent apps and a flash-light toggle.

360 Mobile Security also packs some goodies such as a Privacy Advisor, a System Clean-up Tool and a very useful “Floating Window” as 360 describes it. The first one will list all the installed apps under 7 permission-based categories whilst the second one will kill any app you choose and it will also clean private data from the system’s history. If you see an app you do not want to kill included in the “Running Apps” list, all you have to do is adding it to the ignore list and the app will be excluded from future kills for good. The floating window is a small but omnipresent floating short-cut that can be placed on the sides of the screen. When tapped on, it shows all apps currently running but it will offer you to add a varied set of toggles for Wi-Fi, Mobile Data, Bluetooth, GPS, Screen Brightness among others. If you feel like the floating window is causing you some problems, you can disable it or ask 360 to show it only in the launcher screen. The latest version also includes a much-needed call filtering feature, which is very customizable and lets you create your own “blacklists”.

(!) If you do not feel confident about providing anonymous statistics regarding 360’s usage, make sure you disable the Customer Experience Improvement Program.

360 Mobile Security provides a high level of protection to your device. Even though it lacks things such as an Anti-theft or a Firewall, its design and the features it includes compensate that loss. During our test, it consumed about 6~8 MB of RAM while idle, and it peaked at 19 MB while performing a scan in a heavily loaded device, so there is no evidence it will slow down your device unless you have a lot of background running-apps installed. As a security app, it really shines due to its efficient anti-malware engine and the advanced system vulnerabilities fixing which, in our opinion, takes the cake when it comes to consistency and efficiency in the area of security as a whole. This feature alone made this “rookie” Android app feel like real veteran. Plus, its sleek design and simplistic use of very powerful tools turns it into the-next-app-to-beat, and we hope 360 Mobile Security keeps improving in future versions and, most importantly, remains as 100% free security app.”

For the FULL review by IO.Hazard click:

What’s the difference between a Geek, a Nerd and a Boffin?

It sounds like the start of a joke, right?  Well, in all seriousness it’s not that obvious and probably why you found this page in the first place. I’ll give you the answer later on (click to jump to the spoiler further down this post).

So why this post anyway?

In short…

Because my wife’s inaccurately introduced me as all 3 over the years! 🙁
I’ve been struggling for a ‘first post’ for some time.

(I digress…) Also, whilst wondering how to present this Blog, it hit me… you may have heard all the marketing hype out there about: “be yourself”, “wear your heart on your sleeve” and you will find the right perspective and “audience will like you more for it”.  So, this Blog is me; everything I believe in, how I think, how I love helping others – all that, but usually written in business light.

Are you unfairly labelled as such too?

‘Geek’ kind of resembles me (to an extent).  I don’t know whether I’m a Geek, a Nerd or a Boffin, but my wife’s called me all 3 at some point or other since we met (2001).

Let’s get cracking on the answer…


Evolution of the Geek - Infographic.‘Geek’
‘An unfashionable or socially inept person.’
To be or become extremely excited or enthusiastic about a subject, typically one of specialist or minority interest.

ME? I can ‘Geek-out’ about some things from time to time I guess. You’re a Geek too – see the proof: interesting InfoGraphic ‘Evolution of the Geek’.

‘A foolish or contemptible person who lacks social skills or is boringly studious.’
A single-minded expert in a particular technical field: e.g. A computer nerd.

ME? Nope – Not true!  e.g. I’ve never been a serious nerd prior to discovering girls and cars, perhaps I should have been ‘boringly studios’, but never was.

‘A person engaged in scientific or technical research’
A person with knowledge or a skill considered to be complex or arcane: e.g. a computer boffin.

Me? Hmm, I like doing as many things as properly as I can, so this often involves researching the options out there and choosing the best one – but I still don’t think it makes me a Boffin?!  e.g. On the Boffin scale… I’m nowhere near The Egg Heads (as seen on BBC).


We are all (yes you also) somewhere on ‘the scale’ of all the above (Geek, Nerd, Boffin).  Your ‘traits’ don’t make you any particular type of ‘label’, but merely one attribute amongst your many.

So the difference between them? There isn’t a difference!  All 3 definitions evolve around you having more knowledge than your peer, on a given topic, for a point in time, which potentially distances yourself socially as a result.


  1. You can associate or know ‘something’ about 1 or more of the following elements of this post…
    1. Ever being called a Geek, Nerd or Boffin (most of us have at some point).
    2. You’ve wondered the difference yourself (how else could you locate this post).
    3. You have a Wife (or don’t, or never had a girlfriend even).
    4. Using a Dictionary (or indeed the Oxford one).
    5. Writing styles (e.g.this post aims to be Skim-readable).
    6. Writing of lists (and/or usage of bullets).
  2. How much of the above apply to you, places you on the scale of each: Geek, Nerd, Boffin.

Do of course feel free to chip in with your comments below!!