Personally, I find Google’s decision to remove their ‘right-hand side ads’ sad, as I suspect this ruling has just cut out micro businesses and Small Businesses. TIP: So now, if you’re a small business, you need to realistically have a budget of above £300pcm (ideally £500+ per month) in order to get sales.
Also, it’s going to force you (the smaller budget business) to explore other Marketing avenues like AdWords’ Display/Banner avenue (hard work), or more likely Facebook Ads etc (easier & more effective option).
I’m pretty certain it’s a wrong move by Google for lots of reasons; including but not limited to …
So why has Google done this? I suspect it’s less to do with their claimed ‘low engagement’ stats for said right column (though I’m sure that exists) and more to do with commercial motivations and/or business modelling.
Don’t get me wrong, I’m a Google advocate but also a realist… This will likely reduce the sheer amount of Small Advertiser accounts for Google to have to support (streamlining the Support overheads). It will also hike up the bidding war for the top spots (streamlining ad revenue).
First and foremost I’m certain this change will come… Google will address the currently resulting issue of ‘natural results being shoved to below the fold’ – Google have long recognised the importance of ‘helping their user get to what they need as quickly as possible’ (see attached pic) – and ads are not the route to sustain that UX goal for Google.
Do comment and let me know your thoughts! 🙂
Small Business Helper, UK.
Succinctly put: Microsoft STILL don’t put you first.
This may sound like a rant; but it’s not. You and I can take a lesson from Microsoft’s lack of attention to
detail. the user. Simply: Lead your project/s ‘ALWAYS’ with the user first & foremost.
Here’s my experience or short story of upgrading from Windows 8 to Windows 10 just now… In my case, I made the leap to Windows 10 simply because I had heared more positive than negative ie.Windows 10 is faster than their previous versions and better UX design (User Experience).
But!! … there’s evidence Microsoft STILL don’t put the user first. Here’s the little tell-tale sign they still aren’t as clever as they think they are (not that I think I’m cleverer, I just expect more from this giant) …
Upon my upgrade, my first annoyance comes…
Whilst checking various apps to see if they still work ie.Photoshop CS6 etc, I get to Chrome Browser; which is the KEY cog in my daily workings … and here’s what Chrome tells me…
“Chrome isn’t your default browser.” – that same bloody age old trick from Microsoft! Forcing their defaults upon people is not the way to go. I don’t care WHAT their reasons are; it’s just not good enough.
A few things this tells us about Microsoft; still in this day and age …
All the above said, day 1 of my upgrade seems swifter than expected and I can’t really argue with all this being free to me. It just saddens me, perhaps because I work in marketing, that they’ve yet again forced things upon the user that I’d have got a good telling off for back in my university days studying Design for User Experience aka.UX, UI, Cognitive Design, Marketing etc.
should do know better than most companies out there how branding & marketing are increasingly a key cog in the success if integrated with their other (eg.dev) departments and business models.
This post covers what it’s like to work at one of these new up & coming temporary office facilities/desks, and largely, reasons not to use such temporary office space or Hot Desking as it’s known – where you turn up and hire a desk for typically £10+ per day.
From what I ‘see’ today, the workers here (IndyCube’s Cardiff; Trade Street.) appear to be …
As I sit here in IndyCube Cardiff, similar to other hot desk facilities I’ve trialled, for me here are the main reasons I can’t see myself using such Hot-Desking or Co-Working environments in future; in order of impact …
I’ve spent £10 to park nearby, plus it took me around 15/20mins to find parking and then pay over the phone due to lack of card machine. Plus, as a newbie at least, walking/finding this place wasn’t easy, luckily I used Google Navigate app on my phone, despite this, it wasn’t clearly signed – I walked past this grey door twice in belting down rain & wind. If I wasn’t on the day trial, I’d also have to pay around £10+ for the desk use.
So for me to leave home, get to an office, to do the same as I would at home, to then leave that office and get back to receive kids, really reduces my core hours even more. Most here are having a lot of downtime in chatting with each other – I’m no grump, but I’m guessing they don’t feel the same time constraints as I do.
Let me know what you feel about my thoughts and also you’re own experiences – Where do you work from and what works best for you?
Here’s a quick tip if you’d like to increase your publishing ease, speed and/or frequency. Whilst I’m using my WordPress Site in this example, you can achieve the same for whichever website you have, the key is installing LastPass Browser extension!
If you want to increase the likely-hood of your drafting (or publishing) blog/page posts more frequently I settled for neither and use the following instead, and may I suggest you do the same …
All the features you may want eg.’Save as Draft’, ‘Publish to Social’, ‘Create Categories’ – everything you’re used to from WordPress.
THE PROBLEM WITH EXTENSIONS ETC…
… for my liking anyway, to put my finger on it, the core issue is: The absence of configure ability to show the options that suit me at time pof publishing or drafting. For example: I often like to create a draft post as and when it springs to mind, many extensions don’t cater for this.
More inconvenience = less likely-hood to use.
I understand the aim of extensions are to keep it simple, but even simplicity needs to have considered the detail and make it easy for the user.
Comment below if you’d either like my thoughts on something, or just to have your say on the above.
Ok, the inspiration for this post may seem a little cliché or even immature. Regardless, I’m running with my gut Instinct …
… is what I nearly named this article. Let me explain …
I’ve just watched the film ‘Limitless’ (be are with me) for a second time, I first watched it in 2013; 2 years after its release. If you’ve not seen it I highly suggest you do. And if you have seen it, watch it again and humour me, make some comparisons to yourself and/or your own business – actually I’d love you too share them in your comments further below!
On my 2nd viewing, I’ve realised how we all have different personal obstacles in running our life and/or our business (let alone growing it).
Fortunately, one problem I don’t share with the character in this film is: putting off my work, leaving my home office and turning to drink at the pub. However I am guilty of putting off my work sometimes; we all are. Specifically for me, putting off the less exciting work, that is, the tasks that address ‘my own’ issues/business.
You see, I love helping others; other business owners. But I’m aware I (too often) use that as my excuse to not help myself or my own business.
If you’ve ever had NLP sessions (Nuro Linguistic Programming) or even just had a business coach or attended Entrepreneur type seminars, you’ll have learnt perhaps that you too are guilty of putting off certain tasks.
Along my long journey of self-discovery / improvement, a few things resonated with me and chances they’ll help you too…
2.Know your motivators .
3.Get a system (paper or software; doesn’t matter).
Silly as it may sound, I’ve developed a Task Prioritisation tool to help myself and it’s been a long standing goal of mine to help the masses with my realisations (staying with you), to not only prioritise, but to remind you or even convince you of what task to do first and what difference that might make; helping you ‘Realise & Visualise’ your resulting reality.
You see, I’ve come to realise lack of visual path plays a key part in why we (the majority of us at least) don’t perform as efficiently as we could.
Despite many years (since 1996) of helping many types of businesses, business owners and decision makers, it’s only since setting up my own business in 2008 that I’ve come to realise I (we) need visuals and justifications to help us ‘efficiently’ get things ‘progressed’ – CRM’s don’t do this and never do Project Management tools.
Now I appreciate you might not be like me, and that we all have different mindsets, natural tendancies and abilities (eg.See Myers Briggs Personality Profiling), however, here’s why this post WILL likely will help you … I’ve realised just how much my visualisation of projects and action plans very much helps every business owner / decision maker I come across – staying with myself.
It seems to be THE key reason that we struggle to move forward with ‘things’, or the reason that what we’re doing isn’t working too well eg.Many take a stab at their Marketing yet don’t know what’s working or what to do about it. … My visuals help them get clarity but more so Visualise what might work and why.
I’d like to share/launch my formulae here soon. So if you’d like to be included and would like to try my suggested tools(at no cost), do leave a comment below or private message me with what you’d like help with; it could be anything from personal life to business life etc. … Simply let me know and I’ll do my best to shine some light for you via the visual tools I successfully use for myself and Clients.
I mention this first, as it’s important to know what makes them different and what makes them equal in order for you to judge whether this is the right product for you. My goal is to help you the reader. This claim isn’t just my opinion, you can see this for yourself in their keynote talk, shouting about being able to make a call from you wrist – this has been done many times and many years prior to Apple! So…
My understanding is Apple have never created any of their markets per se; they’ve just popularised them (/made mainstream) by introducing better U/I (simplicity largely). EG. I had MP3 players (namely Creative Labs and Archos) well before Apple launched their iPod . I had a touchscreen phone (Sony Ericson & HTC) well before Apple launched their iPhone.
Apple’s ‘pull’ has usually been: 1.Looks and 2.Usability (innovatively so) … so perhaps we need to understand reviews of how Apple’s Watch feels & looks compared to others already on the market – as that’s where Apple came into their own with both iPod and iPhone. ie.If they’re significantly easier to use and look cooler then they’ll win the popularity contest – even if the functionality is less than competitors!
My guess is they will get the success they are historically used to with this Apple Watch product – if you watch Apple’s Keynote talk by CEO Tim Cook (jumps to 52mins exactly to see the ‘Watch’ part), in my opinion they are laying claim to what is already out there in some shape or form and has been for years – however, they’ve made it attractive – Gorgeous looks and Innovative on the Usability front.
Apple’s Keynote talker shouts about a few things which is not new…
Whilst it’ll be interesting to see how Apple’s £10k Watch fairs in it’s own right amongst the age old luxury watch market – I suspect the £10k watch’s role is more so part of a holistic marketing strategy ie.Not so much a serious attempt to gain market share of the ‘luxury watch’ sector
I suspect ‘a few’ aspects in Apple’s ‘Watch Marketing Strategy’ surely must consist of: 1.To amplify the Watch launch PR on the whole 2.To strengthen Apple’s ever ‘premium price point’; this time for their entry level watches (Apple’s sales mantra has always been to capture the masses) 3.For Apple’s watch to stand our from the crowd of geeky alternatives (no other wearable tech alternate has made a high-end luxury version). 4.A few celebs here & there may well purchase, endorse or become a catalyst for the iWatch(as it were) movement.
You’ll find a lot of hype on the web about NFC (Near Field Communication) – also known as ‘Device ‘Tap’ Technology’, but as of 2014 and current early part of 2015, it’s near useless if you’re hoping to engage with new prospects / customers (see why further below) – BUT IT DOES HAVE USES …
Some ‘tracks of thought’ for you (with examples)…
How others are wrong …
Many sites out there rave about NFC for marketing purposes, and there are many tech advocates out there, however, the reality is: the following points make it difficult for most small businesses (or any size business for that matter) to make use of NFC right now (2015) as …
This post is not about getting geeky about NFC tech and boring you to death, but rather…
Disclaimer & Why this Suggestion:
The following is a snippet of the best of all Android Security App ‘Reviews’ that I’ve seen …
” Our current favourite security app for Android, 360 Mobile Security – Antivirus by Qihu 360 Software, is a very strong and capable app that goes beyond the common anti-malware strategy by adding hot-fixes (read “patches”) to certain Android security issues.
360’s interface is one the best around: User friendly with gorgeous looks while keeping it as simple as it can be. We never knew what to expect for when we installed 360 Mobile Security for the first time, although we must say it surprised us in a good manner when, in addition to malware, it also detected and offered us to patch a series of specific Android vulnerabilities that neither Avast, TrustGo nor Lookout (among other major anti-malware players) ever considered.
As far as we are concerned, this is one of the most innovative features any security app has included so far, as there’s no need to wait for firmware updates from the manufacturer to patch our device’s vulnerabilities (let’s face it, most of us know THAT update could never arrive) or seek protection by installing third-party ROMs. There is a trick regarding 360’s ability to patch the vulnerabilities, though: In order to keep your phone safe, you must keep the 360 Mobile Security installed; should you ever want to uninstall it, you will lose all the “patches” it had ever installed on your device.
In case you need to change the behaviour of 360 Mobile Security, all you have to do is to swipe the main UI to the left and tap on the small gear-like icon. There, you can enable and disable the Auto Updates, the Auto Start, the language and the notification tray, which includes short-cuts for the System Clean-up, the alarm, the recent apps and a flash-light toggle.
360 Mobile Security also packs some goodies such as a Privacy Advisor, a System Clean-up Tool and a very useful “Floating Window” as 360 describes it. The first one will list all the installed apps under 7 permission-based categories whilst the second one will kill any app you choose and it will also clean private data from the system’s history. If you see an app you do not want to kill included in the “Running Apps” list, all you have to do is adding it to the ignore list and the app will be excluded from future kills for good. The floating window is a small but omnipresent floating short-cut that can be placed on the sides of the screen. When tapped on, it shows all apps currently running but it will offer you to add a varied set of toggles for Wi-Fi, Mobile Data, Bluetooth, GPS, Screen Brightness among others. If you feel like the floating window is causing you some problems, you can disable it or ask 360 to show it only in the launcher screen. The latest version also includes a much-needed call filtering feature, which is very customizable and lets you create your own “blacklists”.
(!) If you do not feel confident about providing anonymous statistics regarding 360’s usage, make sure you disable the Customer Experience Improvement Program.
360 Mobile Security provides a high level of protection to your device. Even though it lacks things such as an Anti-theft or a Firewall, its design and the features it includes compensate that loss. During our test, it consumed about 6~8 MB of RAM while idle, and it peaked at 19 MB while performing a scan in a heavily loaded device, so there is no evidence it will slow down your device unless you have a lot of background running-apps installed. As a security app, it really shines due to its efficient anti-malware engine and the advanced system vulnerabilities fixing which, in our opinion, takes the cake when it comes to consistency and efficiency in the area of security as a whole. This feature alone made this “rookie” Android app feel like real veteran. Plus, its sleek design and simplistic use of very powerful tools turns it into the-next-app-to-beat, and we hope 360 Mobile Security keeps improving in future versions and, most importantly, remains as 100% free security app.”
It sounds like the start of a joke, right? Well, in all seriousness it’s not that obvious and probably why you found this page in the first place. I’ll give you the answer later on (click to jump to the spoiler further down this post).
Because my wife’s inaccurately introduced me as all 3 over the years! 🙁
I’ve been struggling for a ‘first post’ for some time.
(I digress…) Also, whilst wondering how to present this Blog, it hit me… you may have heard all the marketing hype out there about: “be yourself”, “wear your heart on your sleeve” and you will find the right perspective and “audience will like you more for it”. So, this Blog is me; everything I believe in, how I think, how I love helping others – all that, but usually written in business light.
‘Geek’ kind of resembles me (to an extent). I don’t know whether I’m a Geek, a Nerd or a Boffin, but my wife’s called me all 3 at some point or other since we met (2001).
Let’s get cracking on the answer…
ME? I can ‘Geek-out’ about some things from time to time I guess. You’re a Geek too – see the proof: interesting InfoGraphic ‘Evolution of the Geek’.
‘A foolish or contemptible person who lacks social skills or is boringly studious.’
A single-minded expert in a particular technical field: e.g. A computer nerd.
ME? Nope – Not true! e.g. I’ve never been a serious nerd prior to discovering girls and cars, perhaps I should have been ‘boringly studios’, but never was.
‘A person engaged in scientific or technical research’
A person with knowledge or a skill considered to be complex or arcane: e.g. a computer boffin.
Me? Hmm, I like doing as many things as properly as I can, so this often involves researching the options out there and choosing the best one – but I still don’t think it makes me a Boffin?! e.g. On the Boffin scale… I’m nowhere near The Egg Heads (as seen on BBC).
We are all (yes you also) somewhere on ‘the scale’ of all the above (Geek, Nerd, Boffin). Your ‘traits’ don’t make you any particular type of ‘label’, but merely one attribute amongst your many.
So the difference between them? There isn’t a difference! All 3 definitions evolve around you having more knowledge than your peer, on a given topic, for a point in time, which potentially distances yourself socially as a result.
Do of course feel free to chip in with your comments below!!