How to make NFC work for your business (& how others are wrong) …

You’ll find a lot of hype on the web about NFC (Near Field Communication) – also known as ‘Device ‘Tap’ Technology’, but as of 2014 and current early part of 2015, it’s near useless if you’re hoping to engage with new prospects / customers (see why further below) – BUT IT DOES HAVE USES …

How to use NFC for your business growth or marketing…

Some ‘tracks of thought’ for you (with examples)…

  1. Use for personal/lifestyle automation and ease of life …
    … remember, NFC gained traction initially via geeky personal usage like home automation, so this is one track of thought for you.
    (eg.place your phone on the NFC sticker tag at your bedside to disable ringtone etc, place your phone in your Car cradle to disable wifi whilst enabling bluetooth & maps etc).
  2. Use with people you either see often or who frequent at a given place …
    … because this situation offers you the opportunity to ‘enable NFC on their phones’ and enlighten them to benefits of NFC (if it’s even on their phone) – so for example: Your friends/ family, your staff, frequent/repeat customers etc.
    It makes sense then, that if a visitor or tourist visits your ‘given place’ once, it may not be much benefit or even possible to make NFC work for them (& your business).
  3. To enhance any processes (this could become a USP even)
    … for repetitive usage (eg.Time-logging / punching / stamping, Wi-Fi connecting, Bluetooth on/off, auto-direct phone-browser to a URL
    (eg.Parents waiting at a child’s class could ‘tap’ to fill-out this week’s feedback/form, or for staff eg.private tutors/trainers, sales people to tap at the end of each session and fill-in your attendance form, to complete your business process form and many more frequent or repetitive tasks).

How others are wrong …

NFC is NOT readily available enough for your prospects & customers (YET) …

Many sites out there rave about NFC for marketing purposes, and there are many tech advocates out there, however, the reality is: the following points make it difficult for most small businesses (or any size business for that matter) to make use of NFC right now (2015) as …

  1. Most phones in use, still do not have the NFC tech built-in (prior to 2014).
  2. Phones that do have NFC have NFC disabled or switched off by default (eg.So people don’t know enough about it to have switched-it-on in their phone).
  3. And those phones that do have NFC switched on (largely by chance), can even not work if for example the owner has bought an alternative battery eg.Samsung Note 3 onwards NFC is built-into(located in) the battery – like me, many won’t realise their ‘fully compatible backup-battery’ is what prevents their ‘tap’ technology from working.
  4. So, due to the above key points, most of the population (and therefore your customers) are not aware of NFC and require enlightening – another challenge for you and other businesses.

So, why even use NFC tags?

  • It provides instant ‘phone do this, this, this & this’ type instruction upon a person tapping their phone on your NFC tag (available in the form of a sticker, keyring etc).
  • It can be placed almost anywhere; indoors and outdoors (stickers, keyrings, embedded plastic chips etc).
  • It certainly is the future (you may have heard of contactless payment cards from banks since 2014? well this is the same tech).

This post is not about getting geeky about NFC tech and boring you to death, but rather…

  1. To reduce your time-wasted looking into NFC.
  2. And to give you ideas on how to get NFC to improve your life or your business processes and/or marketing.

Tell me (& other visitors here) your thoughts please – comment below …

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